If you have a website, you want to appeal to search engine algorithms to boost your ranking. The best way to do that is search engine optimization.

You may be familiar with SEO as a strategy that uses keywords to improve your SERP placement. However, to get the most out of keywords, you need to have a comprehensive digital marketing strategy. In fact, here are a few things you should be doing in addition to utilizing keywords.

Use Your Social Media To Its Fullest Potential

One of your most powerful internet tools is social media because it allows you to directly engage consumers. In fact, with the right content, you can build trust, increase brand awareness and even earn backlinks.

Make sure that as you curate your social media content, you’re responding to customers and offering opportunities for engagement. Replying to comments and posting polls are two great ways to do this.

Choose Blog Topics Carefully

Blogs are a great way to create valuable content that appeals to search engine algorithms and builds backlinks. You can also reach out to internet users who are at different points in their purchasing journey, which can breed familiarity and encourage users to return when they’re ready to buy.

While your blog can be more fun and casual than webpages, it’s important that you put thought into what topics you post about. They should directly relate to your industry and be useful to searchers. Otherwise, you won’t see the positive impact you were hoping for.

Have a Cohesive Strategy

To make the most of search engine optimization, your online marketing strategies should work in tandem. Before you even start writing copy, you should create a comprehensive strategy that covers all aspects of marketing. Determine the goals you have for each technique and make sure they support each other.

One way to keep your strategies in alignment is to create a content calendar. This is a written record of the content you plan to create and when it goes live. A content calendar ensures you’re constantly generating content that boosts your SERP rankings.

Keep Website Content Updated

Finally, it isn’t enough to create a webpage and be done with it. Algorithms are constantly being updated, many times without preamble. The only way to stay on top is to track algorithm changes and refresh your content to appeal to the new parameters.

SEO is a lot of work, but diligence and research can make a huge impact on how your company performs online. With the right approach, you can improve your conversion rate and expand

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