Whether you are starting a website to promote your business, share your writing, or showcase your artistic talent, it’s the first impression potential clients will get of your business. You have spent a significant amount of time on design and content, but now it’s time to focus on making sure people find your page. One of the best ways to do this is to build up backlinks to your site.

A backlink is a link from another website that sends people to your site. It shows that other companies find your work valuable enough to reference and will help your search ranking. As a result, developing a backlink strategy is a vital way to promote your business. Here are 5 tips on how to do this.

1. Create Valuable Content

The best way to get other people to link to your site is to post information that people want to share. “Content is king” will continue to be the most crucial consideration when developing your website as well as getting backlinks.

2. Write Guest Blogs

Find out which websites are widely read in your industry. Develop a list of which of these sites welcome guest blogs, read the guidelines, and start pitching articles. Guest blogs will not only help build up your backlinks but could also attract new clients.

3. Share Your Content

As part of your general networking strategy, share links to your site that you want to promote. This could be as part of an email on other topics, a newsletter you send to your listserve, or a “check out my latest blog” link on your email signature.

4. Deepen Partnerships

Many professionals develop natural partnerships with complementary businesses. For example, a nonprofit strategy consultant may have a social media community manager or program evaluator they like to work with. By sharing each other’s content on your websites, you can help each other build your rankings.

5. Ask Directly

You can also directly reach out to businesses that you will think will help you either by reaching potential clients or increase your search ranking and ask them to share your content. These “cold asks” could reference a new post on their site and share a link to yours that supports their position. Or you could ask, “Is this article you would be interested in sharing.”

Building a website for your business is a great marketing tool. Be sure that you consider these 5 strategies to building backlinks to your site so that more people can find you. And always remember that useful content is the cornerstone of promoting you and your brand.